Blogging, Copy Writing, and Content Strategy

Audience focused writing services to help attract and build your brand community through engagement and education.

Blogging, copywriting, and content services based on engaging, selling, and educating.

After teaching business and technical writing for several years, I discovered that I enjoy that type of writing as much as academic writing and poetry. It’s all just puzzles to solve: how to best address your audience, what organization will work best, what sources would be most credible, what persuasive techniques to use. 

I also discovered planning out a syllabus with writing assignments and activities and a course schedule isn’t that different from a content schedule and editorial calendar.

After all, if I’m good at telling stories, searching databases, and pulling information out as well as writing persuasively for a variety of audiences, why not help small businesses and brands I believe in attract and engage their customers? If I’m good at scaffolding, structuring, and scheduling writing assignments, why not help small businesses and brands I believe in do the same with their writing tasks?

With audience focused writing based on educational principles, I can help you reach and connect with your customers in a deeper manner. By meeting them where they are and considering their questions and concerns, educating as much as selling, I can help you nurture customers and bring them value beyond their purchase, turning you into a trusted resource for your customers.  

Helping small business owners with individualized services tailored to your audience and community

  • If you’re a small business owner who doesn’t have the time or internal staff to write copy and/or content to grow and engage your brand community, I can do that for you!
  • If you’re just starting to grow your brand and know you need to work on the copy and content and don’t know where to start, I can help you with that!
  • If you want to educate as well as sell to your customers, creating a stronger brand community, I can help you with that too!


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I can help you attract and connect with new customers through SEO based writing practices with blogs designed to educate and engage current and potential customers to grow your brand.


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I can help you attract and convert customers through persuasive and captivating web and print copy utilizing natural SEO for all of your business and marketing needs through audience focused writing.

Content Strategy

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I can both evaluate and optimize existing content as well as develop new content along with strategies, including SEO, to attract, engage, and educate your customers to help build or grow your brand community.